‘Sustainability’ is what drives the Herbert family, owners of Trail’s End Beef, a grass-fed and finished beef ranch, nestled outside of the town of Nanton, in the Porcupine Hills of southern Alberta. Rachel and Tyler, with the help of their two children, practice rotational grazing management and steward the native grasslands, rolling hills, abundant springs, and sheltering poplar and willow groves. They raise calves entirely on pasture (and stored forage through the winter) until they’re 26 to 29 months-old, and direct market the beef to a diverse customer-base in southern Alberta.

The Herbert family ranches with an ethic for animal care, and environmental stewardship and regeneration, protecting watersheds, planting cover crops, and allowing the land to rest between grazing. They share the native grassland with a variety of wild ‘neighbours’, including geese, songbirds, coyotes, muskrat, cougars and grizzly bears.